Structured Data for SEO

Google and search engines are not humans.  Search engine use algorithms that read HTML pages and analyse them.  There are words that has been used into business names like the words “apple”, “jaguar”, “fortune.”  While humans can know the difference just by looking that a car is made by Jaguar, and that a wild cat is a jaguar, search engines needs help to know the context of words.

To add more data to our HTML pages, standardised meta data can be inserted as expected by search engines (Google, Bing, Yahoo).  In 2 June 2011 by Bing, Google and Yahoo! launched an initiative, Schema.org, to create and support a common set of schemas for structured data markup on web pages.

Now, let’s add structured data on a page.

<div itemscope itemtype="http://schema.org/Product">
    <meta itemprop="name" content="15ml Arganolie 100% Puur" />
    <meta itemprop="description" content="Deze proeffles bevat 100% pure en biologisch geproduceerde Arganolie. De olie is tevens EcoCert gecertificeerd door EcoCert Greenlife. Deze veelzijdige olie kun je gebruiken voor uw huidverzorging, haarverzorging en nagelverzorging. Veel vrouwen hebben de olie ontdekt als krachtige en natuurlijke anti-aging verzorgingsproduct. Naast de anti-aging eigenschappen verzorgt en verstevigt de olie ook uw haar en nagels." />
    <meta itemprop="sku" content="SKU007" />
    <span itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
        <meta itemprop="ratingValue" content="9.6" />
        <meta itemprop="reviewCount" content="2447" />
        <meta itemprop="bestRating" content="10" />
    </span>
    <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
        <meta itemprop="price" content="1.00" />
        <meta itemprop="priceCurrency" content="EUR" />
        <meta itemprop="availability" content="http://schema.org/InStock" />
        <meta itemprop="itemCondition" content="http://schema.org/NewCondition" />
    </div>
</div>

To test the structured data on on your page, go to https://search.google.com/structured-data/testing-tool

 

An Introduction to Structured Data Markup